Web configurators — gull system

Your products in 3D on your own website. Customers turn them, try the variants and send you a finished specification. You build the configurator yourself by drag and drop.

Price: 415 € per month, with a free 30-day trial and no commitment. The full price list is at https://gullsystem.com/en/pricing/.

Unchanged — a configurator does not answer this one

Savings over time

Both charts use the numbers from the calculator above and move with every change.

An enquiry the customer configures alone

Savings calculator

Set the values to match your company. No data is sent anywhere.

Sales work, not engineering: reading the request, checking it can be made, pricing it from the price list, asking back about dimensions and retyping it into a quote.

Enquiries customers configure themselves

An estimate you set yourself. A configurator handles what a customer can specify. One-offs and "is this even possible?" questions still go to a person.

An indicative calculation from the values you entered: your sales team's freed hours times the hourly rate, employer contributions included. It is not cash by itself. It becomes money when the freed time turns into extra orders, or into a hire you do not need to make. It counts sales work only, and it is not a quote. The software price is not included; what you pay depends on which products and add-ons you pick.

An indicative calculation from the values you entered. It is not a quote and not a guaranteed result. It counts sales work only. How many extra orders a configurator wins you is deliberately not estimated here.

An indicative calculation from the values you entered: the same hours your sales team works today, divided by the new time per enquiry. It is not a promise that this many will arrive, only the most the same team can handle.

E-mail enquiries compared with a configurator

Today your customer sees photos and has to e-mail to ask about another variant.

They send an enquiry and wait. Meanwhile they ask your competitors too.

They see it in 3D at once, even in the evening or at the weekend.

A photo and a line saying "other variants available".

A 3D model the customer turns and tries in the variant they want.

An e-mail someone has to read and retype into the system.

A finished specification nobody has to retype.

It surfaces after it has been quoted, sometimes only in production.

It never happens. The rules stop it in the form.

Retyping specifications, checking price lists and chasing dimensions.

Spends the time on the customers who genuinely need a person.

The gull system application

You prepare the whole customer page in the gull system app, with no web developer. You start from the model you already have in CAD, so nothing is drawn again.

You build the page with the mouse. You drag the form fields into place, choose a slider, a number or a colour pick for each, and see a preview with the 3D model right beside it.

Rules are Excel-style formulas. Nothing is programmed. The rules make sure the customer can only put together what you make, and the model follows them right in the customer's browser.

The app has the structure and logic of CAD, so your engineer finds their way around it quickly: fields on the left, the preview in the middle, the selected item's properties on the right.

You publish the finished page and embed it in your website. No server or certificates to deal with, and its orders come with your company's number straight into the gull system app.

Input sources

The same page serves your customer on your website and your salesperson in a meeting.

Your customer, on your site

They put the product together themselves, in the browser, with nothing to install. What they send is a finished specification.

Your sales team

The same page works in a meeting with the customer. The configuration is done there and then.

Set the dimensions and colour and watch the model change.

Output documentation

Instead of an e-mail someone has to retype, you receive a finished specification.

The order's values

Exactly the values your rules work with.

Excel (.xlsx)

Every order as a new row in the spreadsheet you already use.

CSV / TXT

Any system can read it, from the stockroom to accounts.

Into your own system

We are building the API/ERP add-on. Orders will then go straight into the system you use.

Designed for sales teams

The configurator takes work off your salespeople, not their customers.

Only variants you can make

The form only lets through what you can make, so your sales team has nothing to check with engineering.

Orders come to you

Confirming the order and dealing with the customer stay with you.

It sorts enquiries for you

Customers handle the standard themselves. Only what needs agreeing reaches a person.

Sells after hours too

Customers set up the product whenever it suits them, evenings and weekends included. In the morning you have a finished specification.

Walkthrough: the web configurator editor in gull system and a customer configuring the product in 3D