Web configurators — gull system

A 3D configurator on your own site. Customers build the product in the browser and see the price at once; the order reaches you as named values, not free text.

Price: 415 € per month, with a free 30-day trial and no commitment. The full price list is at https://gullsystem.com/en/pricing/.

Unchanged — a configurator does not answer this one

The same thing, drawn

Both charts read the same numbers as the calculator above them — move a slider and they redraw.

An inquiry the customer configures alone

Work it out on your own numbers

Move the values until they match your company. It is calculated in your browser; nothing is sent anywhere.

Sales work, not engineering: reading the request, checking it can be made, pricing it from the price list, asking back about dimensions and retyping it into a quote.

Inquiries a customer can configure alone

An estimate you set yourself. A configurator handles what a customer can specify — one-offs and "is this even possible?" still reach a person.

An indicative calculation from the values you entered: your sales team's freed hours times the hourly rate, employer contributions included. It is not cash by itself — it becomes money when the freed time turns into extra orders, or into a hire you do not make. It counts sales work only, and it is not a quote. The software is not counted in it — what you pay depends on which services you pick.

An indicative calculation from the values you entered. It is not a quote and not a guaranteed result. It counts sales work only — how many extra orders a configurator wins you is deliberately not guessed here.

An indicative calculation from the values you entered: the same hours your sales team works today, divided by the new time per inquiry. Not a promise that this many will arrive — it is the ceiling that stops holding you back.

Enquiry by e-mail vs. a configurator

Nobody buys bespoke today. They ask — and then wait for someone to get to their e-mail.

They send an enquiry and wait. Meanwhile they are asking your competitors, who reply sooner.

They put the product together themselves and see the price immediately — at three in the morning, or at the weekend.

Photos of the nearest similar job, and a sentence saying "we can make other sizes too".

A 3D model in the browser. They rotate it and change it, in the sizes they picked.

Free text in an e-mail. Someone has to read it, understand it and retype it into a system.

Named values. A length is a number in a field called length — ready to be processed.

Surfaces at the engineer's desk, sometimes in production. By then you have quoted for it.

Never happens. The rules already apply in the form — what cannot be made cannot be ordered.

Retyping specifications, checking price lists and chasing dimensions.

Spent on the orders that genuinely need a person.

Why your website can carry it

This is where configurators usually break. Stated up front, because it is the second question you will ask.

There is no CAD anywhere in the request path. The configurator does not talk to a CAD on a server — that would be slow, impossible to licence, and would fall over on the tenth simultaneous visitor. It renders from a single file, in the browser, on the visitor's own graphics card.

In practice that means a dimension change is instant, and your server does only what it always did: send a file. Ten people at once cost exactly what one costs.

The order carries values, not geometry. The web model is a preview; the authoritative rebuild happens later, in gull system on your side, if you want it at all. CAD therefore runs at most once per order — never once per slider movement.

This is what gull system looks like

You don't build a web configurator on the web. You build it in the application - from your own model and your own rules - and publish it to your own domain only once it is finished.

The model stays yours. gull system models nothing and draws nothing. It connects to the assembly you already have and drives it from the outside - you capture a dimension or a feature by clicking it in the CAD.

Nothing is programmed. Rules are formulas, like in a spreadsheet, and you lay the form out with the mouse. That same form is the one your customer fills in on the web.

Input sources

The specification is written by the person who knows it, on your own page — no phone call and no retyping.

Your customer, on your site

They put the product together themselves, in the browser, with nothing to install. What they send is a finished specification.

Your sales team

The same page serves a meeting. The configuration happens there and then, not back at the office the next day.

A live demo, not a video: set the dimensions and colour and watch the model rebuild in your own browser.

Output documentation

Data, not documentation. A web configurator draws nothing and generates nothing — it passes on the values your rules are built on.

The order's values

A set of named values — exactly the ones your rules are built on.

Excel (.xlsx)

Every order is one row in the spreadsheet you already use. Nothing gets set up again.

CSV / TXT

A neutral text format anything can read — from the stockroom to the accountant.

Into your own system

With the API/ERP add-on the order goes straight into the system you run — through one documented interface, not a bespoke integration.

It works even if nothing of yours is CAD-generated

The web configurator is a product in its own right, not an accessory to design automation. You can buy it, publish it to your site, collect orders into Excel — and go on drawing exactly the way you draw today.

That also makes it a sensible first step: nobody has to let new software near their manufacturing documents on day one. And when it starts to grate that someone is retyping web values into a model by hand, document generation is one decision away — on the same rules and the same model, with nothing built twice.

Software that does not go around the salesperson

The fastest way to kill a configurator is to take a salesperson’s control of their own selling away. This is built the other way round.

Traffic you can measure

Connect the configurator to Google Analytics and see what happens inside it: how many people opened it, where they abandoned the form, and what they configured. The inquiry that never arrived stops being invisible.

A price worked out exactly

The price comes from your own rules, not from an estimate over the phone. The customer sees it at once and nobody has to look it up or recalculate it — the most tedious part of an inquiry is done before it reaches you.

Orders come to you

The configurator collects the values and passes them wherever you say. It confirms nothing on your behalf, promises nobody anything, and never stands between you and your customer.

It sorts, it does not replace you

Customers configure the standard themselves. One-offs, and anything that needs agreeing, still reach a person — just without the dimensions and the price list having to be settled first.